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Provide links at the point in the content at which they're useful without visibly displaying the URL.
Good Example:
Please visit the Help Desk on the second floor of the Permit Center. Drop in or schedule an appointment.
Bad Example:
Please visit the Help Desk on the second floor of the Permit Center. Drop in or click here https://kiosk.na5.qless.com/kiosk/app/home/513 to schedule an appointment