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Provide links at the point in the content at which they're useful without visibly displaying the URL.

Best practice is to provide human-readable and screen-reader friendly link text.

It's faster and easier for screen readers to announce the human-readable link text rather than the URL (one character at a time). 

It's also easier for sighted users to read the social media label. 

Good Example:

Please visit the Help Desk on the second floor of the Permit Center. Drop in or schedule an appointment.

Bad Example:

Please visit the Help Desk on the second floor of the Permit Center. Drop in or click here https://kiosk.na5.qless.com/kiosk/app/home/513 to schedule an appointment.