Page Comparison

Every page on SF.gov uses a content type. The content type dictates the design and content elements of the page.

Using content types correctly also helps give structure to SF.gov.

Each type serves a specific user need, like get a service, find out about a meeting, or learn about a news story. Site visitors build a mental model about what to expect of each page they reach. It’s important to choose the most accurate content type for your user need.

For each content type, we start with discovery research, reuse elements when possible, and iterate based on feedback. Through this process, we scale the content structure across the City via flexible templates that we continue to refine.

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