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Only Digital Services staff can create short URLs. Request a short URL for your page. |
URLs, also called your web addresses, tell your web browser where to find your web page.
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You should focus campaign efforts on one URL, not across several. If you have a complex campaign, link to subsidiary pages. Don’t market or put more than 1 URL on a poster or in a tweet. That way we can track the success of your efforts.
Yes | No |
sf.gov/departments/mayors-office-housing-and-community-development | |
sf.gov/events/july-4-2021/fourth-july-fireworks-show Because this is a yearly event, we’ve added the year in the short URL, so it doesn’t break every year. | |
If you have a short URL, we will try and make sure you have variations on that URL as well. | |
Campaigns
Campaigns get short URLs as standard, but will still have hyphens between words. So the Dear SF campaign has a URL of https://sf.gov/dear-sf, but we’ve also made a redirect from sf.gov/dearsf to https://sf.gov/dear-sf, in case users mis-type.
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We will create a short URL for departments. All departments and larger divisions can get short urls for their department landing pages. The URL must be for the name of the department, not the topic.
Good short URLs for a department | Not specific enough |
Drawbacks of short URLs
Creating a short URL has drawbacks.
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