Less is more
The less your write, the more people read.
The less information you give the user, the more they can focus.
Just enough information
Start with the most important thing for the user to do. Your audience may leave the page at any time.
Users only read 20% of a webpage.
As experts, we want to give users all the information. But that makes it hard for most people to know what to do. Focus users with your structure and link out to further explanation on other pages. Have them call if they have an unusual situation.
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