Campaign

Owned by Lauren Jong (Unlicensed)
Last updated: Mar 12, 2024 by Sharon Huang
2 min read

Use for an ongoing informational or marketing campaign from a City department. May need to be paired with a News item when announcing a campaign.

Goals

Have message-focused content that is ephemeral or less City service-oriented. More options for marketing and engagement, such as photos, videos, and social media.

Campaigns are less directly associated with SF.gov because they have more options to customize the branding with logos and color choices.

Audience

Can be aimed toward a specific audience (like demographic or neighborhood)

How it works

Once published, campaigns must be manually linked to other pages. You can use them as a Resource or Spotlight from topic or department pages.

Examples

https://www.sf.gov/flu-vaccines

https://www.sf.gov/roadmap-san-franciscos-future

URL

sf.gov/title-of-campaign

You can also request a short URL for printed outreach materials.

 

Sections

*required

  • Title or logo*

  • Spotlight

  • Top facts (3 columns)

    • Can have images

  • Additional content (everything here can be reordered)

    • Video

    • Instagram

    • Resources section

    • Image with text

    • Accordion section with pullquote

  • 2nd Spotlight

  • Social media

  • About

For campaigns, you can also choose a color:

  • Yellow

  • Blue

  • Red

  • Purple

  • Green

  • Black

What is reused

 

Content links

Campaign content template Google doc

Notes

Campaigns are not automatically linked or made navigable from other content types. You can manually link them as a Related on an Info or Transaction page, or as a Resource or Spotlight from Topic or Agency pages.