Clear writing requires knowing about both your services and your users.

Users of SF.gov will be residents looking to get something done with the city.

And sometimes, clarity means not publishing content that will become outdated over time.

Think differently

You will need to put yourself in the position of residents.

Focus on what they get from your departments and programs, rather than teaching them about the program.

Gather knowledge

Do research on who wants the service, and what will be a 'deal breaker' for them. That information needs to go at the beginning of the page.

Make a decision

Only add pages if you can maintain the information accurately.