Writing for SF.gov (style guide)

Use this guide to write for SF.gov.

Everything on SF.gov must be written at or below a 5th-grade reading level. Writing simply avoids discrimination and misunderstanding. It helps all San Franciscans use our site.

Sub Pages

You can paste your text into the Hemingway Editor to check readability.

Sign up for training on how SF.gov works and why, publishing and writing for SF.gov.

To give feedback on this guide, leave comments on the GoogleDoc. We'll make changes to this guide based on discussions on the doc.

For visual design guidance, refer to our branding style guide.