Checklist when publishing a press release as a news item

Owned by Anita Cheng (Unlicensed)
Jan 31, 2022
1 min read

  1. Title: Delete any names and shorten “San Francisco” from the title to “SF”. For headlines, try to get down to brass tacks right away because it’s easier to skim.

  2. Title: Turn everything into sentence case. We don’t do all caps or title case on SF.gov.

  3. Copy the subheading into the Abstract field.

  4. Copy the content of the PDF press release into the Body field. Copying the PDF works better with word spacing, since the email copy-paste always looks very wonky for some reason.

  5. Delete any press contact info footer lines, since that copies over from the PDF.

  6. Delete any other odd line breaks that might have copied over from the PDF.

  7. Find any instances of “City” capitalized, and change it to “San Francisco” or “SF" (Google Translate in Chinese turns “City” capitalized into 紐約市 “New York City” )

  8. Rewrite all sentences where there is more than one slash on it. Non-human readable URLs are not accessible to screenreaders.

    1. Ex: "To schedule second doses at sites in partnership with UCSF, please visit: my.primary.health/l/ccsf-public” to “Schedule second doses at other sites in partnership with UCSF.” (Use the link directly in the sentence.)

  9. Add any Departments mentioned in the press release.

  10. Add any relevant Topics.