Users

When we talk about 'users', we're talking about anyone who lives, works or visits San Francisco and needs to interact with the City.

So someone who was born in San Francisco but now lives in Detroit who needs a copy of their birth certificate is a user. Someone getting married at City Hall is a user. Someone paying their water bill is a user.

Those are all people who use SF.gov or could use SF.gov.

Get information about your users

Know the context of residents who are using your service.

The best way to get information about your users is to talk to them directly.

Usually there are also people at your department who interact with users. You can talk to an expert about any existing issues the public is having. You can also talk to front desk staff.

Get answers to the following questions:

  • What are the most common questions people ask?

  • How do they get information about the program now?

You can also use website analytics. Contact Digital Services at publishinghelp@sfgov.org for help with analytics.