Headings

Write clear, simple headings to anchor your text.

People skim when they read on the web. The best way to help them do that is by writing clear, simple headings to anchor your text.

• Start with strong verbs if you can.

• Skip ‘introductions’. Just tell folks what they need to do.

• Do not use questions for your headings. FAQs are harder for people to understand and slower to read.

• Create a logical reading order. Use h2 for the title of the page, with h3 for subheadings. Be consistent in this order to help screen readers understand the page.